Turn a changelog entry into a 20-second release video

Draft: owner to write. This post is an outline. The headings and bullets show what it will cover; the full text comes before launch.

Start with one change, not the whole release

• Pick the one change a user would notice first.
• Write it as a before and an after, one sentence each.
• Leave the rest of the release notes on the changelog page.

Write the hook for the first two seconds

• Lead with what the user can do now, not the internal feature name.
• Keep the on-screen line to about six words so it reads with the sound off.
• A pattern that works for releases: "New:" plus the thing you can now do.
• Example from our Meetbrook sample (an invented product): "New: group booking links."

Plan four scenes for 20 seconds

• Scene 1: the hook, with a "new" tag.
• Scene 2: the change on screen, as a crop of the UI or a short screen recording.
• Scene 3: one or two details that matter, such as who gets it and where to find it.
• Scene 4: an end card with the product name and where to try it.
• Scene length follows the voice line. With no voice, plan for about 2.5 words a second.

Pick formats for where you will post it

• 16:9 for the changelog page and YouTube.
• 1:1 or 4:5 for LinkedIn and X feeds.
• 9:16 for Stories and Reels.
• Check safe zones in each format before you export.

Reuse it

• Embed it at the top of the changelog entry.
• Add it to the in-app announcement.
• Keep the project and duplicate it for the next release.

To add before publishing

• Screenshots of each editor step, once the editor ships in Phase 2.
• A finished sample video at the top of the post.